ROLE:
CREATIVE DIRECTOR,
EXPERIENTIAL + CONTENT

 

AGENCY:
MATTE PROJECTS

 

SUMMARY:

SSENSE AND BURBERRY CAME TOGETHER TO COLLABORATE ON THE LAUNCH OF BURBERRY'S ALPINE AT NIGHT CAPSULE COLLECTION. THE COLLABORATION FEATURED GENERATIVE ART INSTALLATIONS AND ENVIRONMENTAL DESIGN THROUGHOUT THE BURBERRY STORE IN CHICAGO. 

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THE COLLABOARTION KICKED OFF WITH A SERIES OF OUT-OF-HOME (OOH) TEASERS THROUGHOUT CHICAGO AND LAUNCH PARTY INSIDE OF THE STORE WITH PERFORMANCES FROM THE ERA FOOTWORK AND RAVYN LENAE. ADDITIONALLY, A SERIES OF VIGNETTES WERE FILMED OF RAVYN, THE BURBERRY COLLECTION, THE ART INSTALLATIONS, AND MOMENTS FROM THE LAUNCH EVENT.

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ADDITIONAL LINKS:

MATTE PROJECTS, SSENSE, BURBERRY