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POLESTAR 3 LAUNCH
ROLE:
CREATIVE DIRECTOR,
EXPERIENTIAL + CONTENT
AGENCY:
MATTE PROJECTS
SUMMARY:
LAUNCHING A NEW SUV INTO THE ELECTRIC AGE, MATTE PROJECTS WAS TASKED WITH CURATING THE STAR-STUDDED LAUNCH NIGHT AT THE SHED IN HUDSON YARDS FOR POLESTAR 3. THE HIGH-ENERGY NIGHT DREW A CROWD WITH SOME OF THE BIGGEST NAMES IN ART, FILM, TECHNOLOGY, AND ACTIVISM IN ATTENDANCE.
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IN ADDITION TO THE PRODUCTION OF THE LAUNCH, MATTE SCORED THE VISUALS TO A LIVE PERFORMANCE FROM GRAMMY AWARD WINNER JAMES BLAKE VIA AN AUDIO REACTIVE AND GENERATIVE ART PIECE FROM OSCAR ZABALA.
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ADDITIONAL LINKS:
RECAP FILM // THE SHED NYC
THE EXPERIENTIAL DESIGN WAS INSPIRED BY THE SHAPES, MATERIALS, AND TEXTURES OF THE VEHICLE
GUEST ARRIVED TO A COCKTAIL HOUR SET TO THE BACKDROP OF THE SHED AND THE POLESTAR 3
JAMES BLAKE SCORED THE SOUNDTRACK FOR THE EVENING
OSCAR ZABALA SCORED AN AUDIO REACTIVE VISUALIZER FOR THE PERFORMANCE
AN INTERACTIVE POLESTAR STEP & REPEAT SET THE TONE FOR STAR-STUDDED GUESTS
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