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TRIDENT: VIBE CHECK
ROLE:
CREATIVE DIRECTION
AGENCY:
HIGHSNOBIETY
SUMMARY:
LIFE MOVES FAST, AND IF YOU’RE NOT KEEPING UP, YOU’RE FALLING FLAT. WHETHER IT’S A POOLSIDE POWER MOVE, A GAME-CHANGING RESET, OR THE ULTIMATE FINISHING TOUCH BEFORE STEPPING INTO THE SPOTLIGHT, A FRESH BOOST CAN BE THE DIFFERENCE BETWEEN “ALMOST” AND “ABSOLUTELY.”
TRIDENT APPROACHED HIGHSNOBIETY FOR A REINTRODUCTION TO A GEN Z AUDIENCE THAT IS NO LONGER CHEWING GUM THE SAME WAY MILLENNIALS DID. THROUGH A SERIES OF VIDEO VIGNETTES AND AN EDITORIAL CAMPAIGN, WE REMINDED AUDIENCES WHAT IT MEANS TO REFRESH YOUR RHYTHM WITH TRIDENT.
ADDITIONAL LINKS:
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