THE DRIVING FORCE: NISSAN USA​​

 

ROLE:
CREATIVE DIRECTION
 

AGENCY:
HIGHSNOBIETY

 

SUMMARY:

IN TANDEM WITH THE SUMMER LAUNCH OF THE ALL-NEW 2025 NISSAN KICKS, A VEHICLE INSPIRED BY THE SHAPES, TEXTURES, AND COLORWAYS ICONIC TO SNEAKER CULTURE, HIGHSNOBIETY WAS THE IDEAL PARTNER TO ANNOUNCE THE LAUNCH TO OUR TRENDSETTING, INSIDER AUDIENCE.

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COMMISSIONED BY NISSAN, HIGHSNOBIETY PRODUCED A SERIES OF EDITORIAL VIDEOS EXPLORING THE SYNERGY BETWEEN SNEAKERS AND CARS, DIVING DEEP INTO THEMES OF CRAFTSMANSHIP, PROCESS, AND CREATIVE INSPIRATION.

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ADDITIONAL LINKS:

EDITORIAL ANNOUNCEMENT