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POLESTAR 3 LAUNCH
ROLE:
CREATIVE DIRECTOR,
EXPERIENTIAL + CONTENT
AGENCY:
MATTE PROJECTS
SUMMARY:
LAUNCHING A NEW SUV INTO THE ELECTRIC AGE, MATTE PROJECTS WAS TASKED WITH CURATING THE STAR-STUDDED LAUNCH NIGHT AT THE SHED IN HUDSON YARDS FOR POLESTAR 3. THE HIGH-ENERGY NIGHT DREW A CROWD WITH SOME OF THE BIGGEST NAMES IN ART, FILM, TECHNOLOGY, AND ACTIVISM IN ATTENDANCE.
IN ADDITION TO THE PRODUCTION OF THE LAUNCH, MATTE SCORED THE VISUALS TO A LIVE PERFORMANCE FROM GRAMMY AWARD WINNER JAMES BLAKE VIA AN AUDIO REACTIVE AND GENERATIVE ART PIECE FROM OSCAR ZABALA.
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