ROLE:
CREATIVE DIRECTOR,
ART DIRECTION, DESIGN

 

AGENCY:
MATTE PROJECTS

 

SUMMARY:

JRNY CLUB IS A MEMBERS-ONLY NFT PLATFORM THAT SERVES AS A LAUNCHPAD INTO THE METAVERSE. MEMBERSHIP IS GRANTED THROUGH THE PURCHASE OF NFTS AND GAINS ACCESS TO A WORLD OF BENEFITS INCLUDING EXCLUSIVE EVENTS AND INSIDER KNOWLEDGE. 

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MATTE PROJECTS WAS TAPPED TO PROVIDE A TOTAL CREATIVE RE-THINK ON THE BRAND, MOVING IT AWAY FROM A PLAYFUL, CARTOONISH APPROACH INTO A MORE SLEEK AND LUXURIOUS SPACE.